The decline of the high street has never been more evident than watching some of the most established and culturally engrained UK retailers fold during the last 18 months. Organisations have struggled to adapt to the e-commerce related challenges of modernising their infrastructure to compete against the online first challengers.
Considering the difficult trading conditions and demands of customers, what impact has quality and the principles of robust software testing had on e-commerce? Furthermore how could that quality mindset be applied to support traditional bricks and mortar stores as they transition to offer customers a true omni-channel experience?
During this webinar recording, we cover topics such as:
1) Why do you think the high street floundered & why has ecommerce been successful?
2) To what extent has quality engineering and test automation enabled the success of ecommerce?
3) To achieve a successful omni-channel experience, is it important for retailers to adopt an Agile methodology in store as well as online?
4) What is a quality mindset to you – and why should retailers look to inject that into their businesses?
5) What skills are required for the modern tester in a fast-moving retail and/or ecommerce environment
Elizabeth Clark is the CEO and co-founder of Dream Agility. She is an international conference speaker, bestselling author, tech champion and winner of the FDM everywoman in Technology Award.
Dream Agility is a patent-pending, award-winning second generation ad tech company. Delivering double digit uplifts in sales and ROI (ROAS) for customers advertising on Google, Bing & Facebook
Award winning IT Programme delivery specialist, Interim IT Director with a passion for technology within the retail sector. Owner / Director; Halterworth IT Services Ltd, an IT consultancy business specialising in IT Strategy and Digital Transformation programme delivery with a primary focus on the retail sector.
Peter has spent much of his working carer in the Retail sector working with well-known High-Street brands such as Dixons Carphone and Specsavers Opticians. He’s currently working with Primark. Peter passionately feels that the high street as a retail shopping destination is not dead by will need to evolve and become more ‘experiential’ in its nature. One of his key concepts is that of Retail Theatre with technology playing a massive part in bringing people into physical stores and then sharing their experiences via social media.
Stuart is a software delivery professional with over 23 years experience across the travel, retail and financial sectors, where he has been an advocate of delivering high quality value to customers at speed through both Agile and Digital transformations. He is a Quality Coach, Cert. Agile Coach & international speaker
Currently Stuart is the Head of Quality for tech at Dunelm Soft Furnishings, building a Culture of Quality and enabling continuous quality throughout the organisations technology landscape to drive the best possible omni-channel experience for their customers.