The Impact of Quality on Your End-Users

It speaks for itself. High quality products are more likely to meet consumer needs and expectations. This results in higher rates of customer satisfaction and therefore increased brand loyalty, referrals and repeat custom; which will have obvious benefits to the business in the long run. With regards to the internal end-user, these higher quality products improve the productivity and efficiency of your employees and the overall business as well as reducing the risk of potential software malfunctions, disasters and downtime.

This is all quite rudimentary, but here are five benefits your end-users may experience that you might not have thought about:

Increased Brand Trust and Respect 

Trust is key in all walks of life, and certainly important in the art of pleasing your customers. Zendesk recently reported that 80% of customers are likely to switch to a competitor after more than one bad experience. Poor quality technology projects can break that trust between you and your end-user, and it could present huge issues for your business.

Quality Engineering helps maintain this trust by considering quality throughout the Software Delivery Lifecycle (SDLC), ensuring no stone goes unturned, and applying a risk-based approach to mitigate risk of failure, payment issues and security breaches, and overall ensuring your products and projects are at the highest quality possible.

Intuitive User Experience

A ‘quality-first’ mindset ensures quality is considered every step of the way, contributing to a more well thought out and well tested design.

This means your product will be easier to use, more enjoyable and work as initially intended, fulfilling that high customer satisfaction your business should be striving for and blowing your competitors out of the water.

Devices Supported

The earlier that you engage with quality, the less is missed. This has plenty of obvious benefits but one key one for your users is the range of devices that your product supports.

By testing early and testing often, you can provide wider tester coverage on a range of browsers and devices, which your end-user is bound to benefit from.

Regular Releases and New Features 

Because a Quality Engineering approach supports your business at every step of the SDLC, not just towards the end of a project (as per the ‘traditional testing’ mindset), your business can be more responsive to changes in the market. This means you can offer new releases, product updates, and features quicker than before, and most importantly, faster than your competitors.

Your customers then benefit from all the latest, highly talked about technology that they want, when they want it. And they don’t have to go elsewhere for it.

Fast, Responsive Interactions

The human race is becoming increasingly impatient. Data shows that one in four people are likely to abandon a website if it takes more than four seconds to load.

Your products need to be quick, snappy and work first time, the way your end-users want them to.

With performance being considered early, and at every step of the way, QE can deliver just that. Quick, snappy products that function as they should.

What an end-user view of Quality Engineering means for your organisation – A Summary

We’ve touched on it several times already in this article but simply put, a Quality Engineering approach can help give you the edge on your competitors. By offering a fantastic product, that doesn’t break, works as it should and that your end-user trusts. Your business can expect to see some of the following rewards:

• Increased brand loyalty

• Repeat/increased spend

• Great reviews

• Increased user satisfaction

• Lower risk of reputational damage

• Mitigated risk of security and payment issues

If you’d like to learn more about Quality Engineering or find out how Roq can help you on your QE journey, please reach out to a member of our team who will be more than happy to discuss in more detail – ask@roq.co.uk