Laying the Groundwork for Digital Transformation: Quality Strategy for a Leading European Retailer

OUR Client 

Our client is one of Europe’s largest fashion and lifestyle retail chains, with both a strong high street and online offering in a number of territories. They have a strong focus on ethical sourcing and social responsibility. 

The CLIENT Challenge 

As the client prepared to migrate their ERP suite to the cloud, they faced a complex transformation that exposed key quality risks: 

• Inconsistent delivery models - from Waterfall to Agile - created misalignment and uncertainty. 

• A stretched test function, reliant on business users, lacked capacity and formal structure. 

• No independent quality oversight, making it difficult to validate delivery partner performance. 

They needed a practical, scalable strategy to build capability, strengthen governance, and reduce risk from the outset. 

What We Delivered 

Roq delivered a focused strategy and consultancy engagement that provided: 

• A clear, tailored test strategy aligned to the client’s mixed delivery models and transformation roadmap. 

• Stronger governance structures, including scalable reporting and quality KPIs for cross-team alignment. 

• A practical improvement roadmap to build internal capability and reduce reliance on business users. 

This work gave the client clarity, confidence, and control as they entered a critical delivery phase. 

CLIENT IMPACT 

With Roq’s support, delivered through our Strategy and Consultancy Solution, our client gained clarity, control, and confidence as they began their digital transformation journey: 

• Improved alignment across delivery models by embedding a consistent test strategy, reducing confusion and friction between Waterfall and Agile teams. 

• Reduced dependency on business users through a roadmap to build internal capability, freeing up key personnel and strengthening long-term testing resilience. 

• Gained independent oversight and transparency via robust governance frameworks and practical KPIs — enabling clearer reporting, better supplier accountability, and earlier risk identification. 

These improvements empowered the client to enter a critical transformation phase with greater confidence and control over quality delivery.  

To find out how Roq’s Strategy and Consultancy Solution can support your business, contact our experts at ask@roq.co.uk.